For Immediate Release: ‘The Lord of the Rings’ and ‘The Hobbit’ Rights Offered to Pioneering Fan Site, TheOneRing.net

BERKELEY, CA, USA — Pioneering fan site, TheOneRing.net, has been awarded the opportunity to officially bid to become part of Middle-earth. As announced in early 2022,  The Saul Zaentz Company reported its intent to sell its Tolkien holdings, which include movie, merchandising, gaming and live event rights to “The Lord of the Rings” and “The Hobbit”. The company hired investment bankers to manage the sale, and as part of the process, The One Ring, Inc, operating as TheOneRing.net, has been offered an exclusive 4-month window to become part of the buyers group. The extension was granted to allow the volunteer members of TheOneRing.net time to launch a ground-breaking and ambitious effort to give fans control of these historic properties.

“We realize the effort will be monumental, and the stakes are high, but if Frodo can take the Ring to Mount Doom, we sure as heck can get fans a chance to be stakeholders and advocates of Tolkien’s work.” 

Michael Regina, Executive Editor and Co-Founder
Gandalf and Frodo Hug in the Shire

TheOneRing.net will be launching this fundraising effort in the coming weeks via their website, social media platforms, and their newly minted Discord channel. (discord.gg/theonering). 

Multiple levels of participation will be offered, from US$5 to the max tier of $250,000,000. Perks will include original manuscripts of ‘The Lord of the Rings’ and ‘The Hobbit’ as well as celebrity experiences with the plethora of individuals who have entered the Tolkien sphere over the past 80 years. 

Kirsten Cairns, Senior Editor and Director of Partnerships for TheOneRing.net, who spearheaded TheOneRing.net’s previous successful crowdfund campaign, says:

“’The Lord of the Rings’ alone has sold nearly 150 million copies. If we can persuade those passionate fans each to donate at least $10 to this effort, we’ll be halfway there.”

The rights are expected to sell for an astounding $2 Billion with main competition coming from Universal (NYSE:UVV) and Amazon (NASDAQ: AMZN)

About TheOneRing.net
Founded in 1999 by a group of like-minded Tolkien fans so anxious for the coming Peter Jackson Lord of the Rings films that they were gathering up every scrap of production information to be found, TheOneRing.net continues today in bringing fans the latest news on the beloved figures involved in the making of the wildly popular Lord of the Rings movies, as well as the newest information available on upcoming productions, Tolkien-centered events, new publications, and fan gatherings.

About the Saul Zaentz Company
Based in Berkeley, Calif., Zaentz Co. is home to Middle-earth Enterprises, which handles its Tolkien-related licensing. Zaentz first made his name as the longtime leader of Fantasy Records, an influential jazz and rock label in the 1950s, ’60s and ’70s. He also produced such movies as “One Flew Over the Cuckoo’s Nest” (1975), “Amadeus” (1984) and “The English Patient” (1996), all three of which earned Oscars for best picture.

TheOneRing.net appears today, April 1st, at WonderCon in Anaheim – join us there at 4.30pm PT (in room North 200A) to learn more about this incredible opportunity. Click here to find out how you can be part of the campaign!

In a spy report for the ages, we’re excited to reveal Amazon is already planning an animated spin off from their Rings of Power series.

THE LORD OF THE RINGS (1978)

Anticipating the success of the show, premiering September 2nd on Prime Video, the creative team at Amazon are working on a children’s cartoon series. Here’s what our inside source told us:

The inspiration for the show came from the opening of The Hobbit, when Bilbo first encounters Gandalf. He remarks that the wizard ‘was responsible for so many quiet lads and lasses going off into the Blue for mad adventures. Anything from climbing trees to visiting Elves ­ or sailing in ships, sailing to other shores!’ We thought it would be great to hear the stories of the other Hobbits, who had been on adventures with Gandalf in the past.

With this new series, we’re hoping to make ‘Saturday Morning Cartoons’ exciting, educational and fun again, with wholesome entertainment that is both silly, yet meaningful for the whole family. We’re delighted that Sir Lenny Henry, an actor with a well-known pedigree in comedy and family entertainment, has agreed to voice one of the main characters of the show. With such a distinguished performer already on board, we’re hoping to persuade Sir Ian McKellen to voice Gandalf for us. You really can’t have Gandalf without Sir Ian.

There hasn’t been a final title decision yet. ‘Adventure Hobbits’ was our first thought, but because The Rings of Power is set in the Second Age of Middle-earth, we’re featuring Harfoots in that series. So then we wanted to go with ‘Adventure Harfoots’; but of course the Istari didn’t arrive in Middle-earth until early in the Third Age – so can we blur the lines and have Gandalf and Harfoots together? Then of course there is the additional dilemma about whether it should be ‘Adventure Harfoots’ or ‘Adventure Harfeet’… It’s still a work in progress.

Here at TORn we’re speculating that Amazon may also have wanted to create something to go up against Warner Bros.’ animated Middle-earth tale, The War of the Rohirrim, which is slated for release in April 2024. Now Amazon will have their own animated adventure from Arda. There hasn’t been a cartoon Hobbit since the days of the Rankin/Bass movies; we can’t wait to see the first images from this upcoming show.

Bilbo as he appeared in the Rankin/Bass ‘The Hobbit’ animated film (1977)

Staff from TheOneRing.net will be at Wondercon this weekend in Anaheim and this project is one of many we will be discussing in our Middle-earth! Coming to your TV this Fall presentation. Look for us tonight in room North 200A at 4:30 pm, tickets are still available online and at the door. 

TheOneRing.net will be at WonderCon this year, and we will be hosting two panels over the course of the weekend, April 1-3 in the Anaheim Convention Center. If you plan to attend the convention, please read through the WonderCon COVID protocols.

Our first panel, Middle-earth! Coming to your TV this Fall will be at 4:30 pm on Friday, April 1 (no joke) in room North 200A. This will be our big overview panel, with all the news, rumors, and anecdotes about Amazon’s Lord of the Rings: The Rings of Power, as well as the WB’s upcoming animated War of the Rohirrim. There will be an update on any and all Middle-earth news, activities, and events coming up this year. And we can wait to see if anyone has had enough time to create a costume from the recent Amazon Teaser Trailer.

Our Second panel, I am no Man: The Women of Middle-earth will be a deep dive into Tolkien’s legendarium to discuss all the unique and wonderful women that Tolkien created. For those who have just read The Hobbit, Middle-earth feels like an ‘all males club’, but in The Lord of the Rings and some of the books of deeper lore, there are queens and warriors and creators, all women, who had a hand in shaping the Middle-earth we all know and love. The presentation is still being crafted, if there is a specific woman of Middle-earth you wish to see discussed, send an email to Garfeimao@TheOnering.net. Include the character name and a brief note about what makes her so special for you, we will include as many as we can fit into our allotted panel time.

‘The world is indeed full of peril, and in it there are many dark places; but still there is much that is fair, and though in all lands love is now mingled with grief, it grows perhaps the greater.’ These words, spoken by Haldir in The Fellowship of the Ring, were undoubtedly true for Tolkien, having lived through two world wars; and each generation in turn lives through their own days of peril and uncertainty – and hopes to find love growing greater.

Recently, TheOneRing.net received a beautiful message from someone in Ukraine; we were inspired by their acknowledgement of the comfort they find in Tolkien’s writing, and in Peter Jackson’s films. With their permission, we are sharing their words here:

I am in Ukraine. I am want to thanks J. R. R. Tolkien and Sir Peter Robert Jackson for my happy childhood. I am thanks for them showing me courage, hope, and unity against of Mordor. Today for me as any time before, I understand why heroes from The Lord of the Rings fight so hard with sacrifice for freedom of Middle-earth and for freedom of all what is alive including nature (Ents).
I am pray for peace in Ukraine and for free world.
“May it be a light to you in dark places, when all other lights go out.” — Galadriel.

The writer also reminded us that ‘Courage is found in unlikely places’ (Gildor). We wish light in dark places for all, and are grateful for the comfort and fellowship we find in Tolkien’s writing, and in the fandom. ‘…hope remains while all the Company is true’ – may we all ‘Be of good hope!’

Writer Joanna Robinson sure has been busy. Over on The Ringer (not actually a Tolkien site, believe it or not), she writes cogently on the commonalities and differences between the “Harfoots” we’ll see in Amazon’s The Rings of Power series, and the Hobbits we know rather better from The Lords of the Rings and The Hobbit.

She muses on how hobbits function as a crucial mediating influence into Tolkien’s milieu — and how that probably serves double for wider audiences outside core Tolkien fandom, a wider audience whose emotional attachment is mostly via Peter Jackson’s films.

And she explores the applicability of Hobbits to the WWI and WWII experiences of J.R.R. and Christopher Tolkien, and of the British folk in general.

Hobbits can be seen as the proxies for Tolkien’s children, but as with all things with the author, there’s also something much darker at play here. Tolkien abhorred any attempts to turn his Middle Earth books into simple allegories for the two world wars he lived and wrote through. Still it’s very hard not to see his hobbits as the “everyman” analogues for the pastoral Brits who were drawn into the horrors of the First World War and then the even greater terrors of WWII, as Tolkien and his sons were, respectively. In that way, Bilbo of The Hobbit—who is press-ganged into leaving his cozy hobbit hole by a wizard and a pack of dwarves—reminds us of the young J.R.R. Tolkien, who was so reluctant to go off to war at the tender age of 22 he used an academic deferral to delay enlisting.

In a 1941 letter to his son Michael, Tolkien recalled: “In those days chaps joined up, or were scorned publicly. It was a nasty cleft to be in for a young man with too much imagination and little physical courage.” A few years later Tolkien did, reluctantly, go to war. He wrote: “Junior officers were being killed off, a dozen a minute. Parting from my wife then … it was like a death.”

It’s a thought-provoking read. Go check it out.

Read a Field Guide to The Rings of Power Pt 1: Concerning Hobbits

DON’T FORGET! Joanna Robinson will be joining TORn Tuesday tomorrow from 5pm PT, 8pm ET to discuss her Rings of Power experience with Staffers Quickbeam and Justin. Join us then, and be sure to bring your own burning questions!

Partially hidden behind the show title on one of the new Amazon Prime The Lord of the Rings–The Rings of Power posters is a hammer handle bearing Cirth runes. They appear to say “AWAKE SLEEPING STONE”, which is appropriate since the poster seems clearly to portray a Dwarf, hands permeated with gold dust.

The words on the sword seem to translate as “Awake Sleeping Stone”

Perhaps the meaning behind these words can be discovered in The Silmarillion. When Aulë, one of the Valar, created the Dwarves in secret “in a hall under the mountains in Middle-earth”, he preempted Eru Ilúvatar’s desire that the Elves, the Firstborn of his design, be the first sentient beings in Middle-earth. Instead of destroying Aulë’s creations, Ilúvatar granted them life, but not until after the Elves were awakened. Ilúvatar tells Aulë:

“They shall sleep now in the darkness under stone, and shall not come forth until the Firstborn have awakened upon Earth; and until that time thou and they shall wait, though long it may seem. But when the time comes, I will awaken them…”

J.R.R Tolkien, The Silmarillion, Of Aulë and Yavanna

Or it could be that the inscription on the hammer refers to the Dwarves’ love of delving deep under the earth, awakening the stone to its potential to become vast and glorious halls, such as Menegroth, the realm of King Thingol and Queen Melian, and Moria, or as it is called in the Dwarven tongue, Khazad-dûm.

In regards to the runes that appear on the hammer, they are a system of writing called the Cirth, or the Angerthas. They were created by Tolkien and appear in a chart in the Lord of the Rings in ‘Appendix E: Writing and Spelling’. Historically, runes were used across Northern Europe during the Middle Ages by the Anglo-Saxons and Vikings. Tolkien borrowed from these sources and others to create his own unique set of runes. In Tolkien’s legendarium, the origins of the Dwarven runes as we know them date back to the Sindar and Noldor Elves, and the Dwarves did not come to learn them until the beginning of the Second Age, which fits in with the show’s timeline. The Elves later abandoned Cirth for Tengwar, used commonly to write Quenya and Sindarin. Cirth only represented the sounds of Sindarin, and were primarily used for engraving into stone, metal, or wood, the reason for the straight edges and angles of the letters. The Dwarves of Moria added to and expanded the Angerthas to serve their own language and purposes.

In translating the poster, there were two runes that confused the meaning at first. The first was the rune used for “ng” in “Sleeping”. The poster uses the rune for “nj” instead of “ng”. According to the LotR appendices, the “ng” rune was one of the newer cirth introduced by the Dwarves of Moria, though it does not say at what date. It does say “This Angerthas Moria is represented in the tomb-inscription.” Assuming this references Balin’s Tomb, the “ng” rune might not have been in popular usage until later than the series may portray. The second thing that tripped me up was the rune used for the silent “e” in “Awake” and “Stone”. The symbol for the silent “e” is given a value of “*” on the chart in the appendices, and it was only through further research that I was able to confirm the corresponding letter and sound.

It’s really wonderful to return to Arda! There is so much to look forward to when The Rings of Power airs this fall – and even sooner if these posters are any indication.