One does not simply walk into Mordor, right? Well, now you can with this new fitness challenge app from The Conqueror. You can also run, cycle, or even swim your way to Mt Doom.
The Conqueror specializes in virtual fitness challenges that allow people to gamify exercise and map their progress to different virtual scenarios such as scaling Mt Fuji, or Mt Everest, or walking the Great Wall of China.
For their newest offering, they’ve teamed with Warner Bros. Consumer Products to give people the opportunity to virtually replicate Frodo and Sam’s mammoth trek all the way from Bag End in The Shire to the fires of Mt Doom.
The Conqueror’s THE LORD OF THE RINGS Virtual Challenge Series.
There are five successive challenges in the new Lord of the Rings series, each unlocking the next as it’s logged and completed by participants on the app. The app uses a custom-made map of Middle-earthapp to track and display progress, taking participants on an immersive journey to destroy the One Ring.
Basically, if you’re looking for Lord of the Rings fun while getting healthier and more fit, this could be just the thing for you. It does cost money, but it also comes with some pretty sweet swag as well.
Bootnote: When some fans reached out to us with news of this new LOTR-based fitness app, we decided to take the step of confirming its authenticity and reached out to The Saul Zaentz Company, the current holders of The Lord of the Rings merchandising rights. They have assured us that this is an official product that is properly licensed via Warner Bros. Consumer Products.
Saul Zaentz Co., has filed two trademark applications covering a pair of phrases now associated with Amazon’s forthcoming TV series: “Rings of Power” and “The Lord of the Rings: The Rings of Power”.
The company is the current owner of exclusive worldwide rights to motion picture, merchandising, stage and other rights in certain literary works of J.R.R. Tolkien including The Lord of the Rings and The Hobbit. It also announced in early February that it was putting all those rights up for sale.
The trademark applications, which were filed with the European Union Intellectual Property Office (EUIPO) on April 5 through German intellectual property specialists Boehmert & Boehmert, cover a wide array merchandising for goods and services under different categories.
Closer examination of the two filings, however, reveal that the key crossover between the two seems to cover electronic downloadable and online games and trading cards under Nice categories #9 and #41.
Whether that indicates that a Rings of Power-associated video game might be in the works as part of some partnership with Amazon remains to be seen. But, since the Saul Zaentz Company holds in perpetuity the trademarks on all the characters and places in the Lord of the Rings and The Hobbit, it might have to be involved in merchandising deals.
The EUIPO filing on “The Lord of the Rings: The Rings of Power”.
The news of the filing first emerged on the Reddit forum Leaks and Rumours.
For Immediate Release: ‘The Lord of the Rings’ and ‘The Hobbit’ Rights Offered to Pioneering Fan Site, TheOneRing.net
BERKELEY, CA, USA — Pioneering fan site, TheOneRing.net, has been awarded the opportunity to officially bid to become part of Middle-earth. As announced in early 2022, The Saul Zaentz Company reported its intent to sell its Tolkien holdings, which include movie, merchandising, gaming and live event rights to “The Lord of the Rings” and “The Hobbit”. The company hired investment bankers to manage the sale, and as part of the process, The One Ring, Inc, operating as TheOneRing.net, has been offered an exclusive 4-month window to become part of the buyers group. The extension was granted to allow the volunteer members of TheOneRing.net time to launch a ground-breaking and ambitious effort to give fans control of these historic properties.
“We realize the effort will be monumental, and the stakes are high, but if Frodo can take the Ring to Mount Doom, we sure as heck can get fans a chance to be stakeholders and advocates of Tolkien’s work.”
Michael Regina, Executive Editor and Co-Founder
TheOneRing.net will be launching this fundraising effort in the coming weeks via their website, social media platforms, and their newly minted Discord channel. (discord.gg/theonering).
Multiple levels of participation will be offered, from US$5 to the max tier of $250,000,000. Perks will include original manuscripts of ‘The Lord of the Rings’ and ‘The Hobbit’ as well as celebrity experiences with the plethora of individuals who have entered the Tolkien sphere over the past 80 years.
Kirsten Cairns, Senior Editor and Director of Partnerships for TheOneRing.net, who spearheaded TheOneRing.net’s previous successful crowdfund campaign, says:
“’The Lord of the Rings’ alone has sold nearly 150 million copies. If we can persuade those passionate fans each to donate at least $10 to this effort, we’ll be halfway there.”
The rights are expected to sell for an astounding $2 Billion with main competition coming from Universal (NYSE:UVV) and Amazon (NASDAQ: AMZN)
About TheOneRing.net Founded in 1999 by a group of like-minded Tolkien fans so anxious for the coming Peter Jackson Lord of the Rings films that they were gathering up every scrap of production information to be found, TheOneRing.net continues today in bringing fans the latest news on the beloved figures involved in the making of the wildly popular Lord of the Rings movies, as well as the newest information available on upcoming productions, Tolkien-centered events, new publications, and fan gatherings.
About the Saul Zaentz Company Based in Berkeley, Calif., Zaentz Co. is home to Middle-earth Enterprises, which handles its Tolkien-related licensing. Zaentz first made his name as the longtime leader of Fantasy Records, an influential jazz and rock label in the 1950s, ’60s and ’70s. He also produced such movies as “One Flew Over the Cuckoo’s Nest” (1975), “Amadeus” (1984) and “The English Patient” (1996), all three of which earned Oscars for best picture.
In a spy report for the ages, we’re excited to reveal Amazon is already planning an animated spin off from their Rings of Power series.
THE LORD OF THE RINGS (1978)
Anticipating the success of the show, premiering September 2nd on Prime Video, the creative team at Amazon are working on a children’s cartoon series. Here’s what our inside source told us:
The inspiration for the show came from the opening of The Hobbit, when Bilbo first encounters Gandalf. He remarks that the wizard ‘was responsible for so many quiet lads and lasses going off into the Blue for mad adventures. Anything from climbing trees to visiting Elves or sailing in ships, sailing to other shores!’ We thought it would be great to hear the stories of the other Hobbits, who had been on adventures with Gandalf in the past.
With this new series, we’re hoping to make ‘Saturday Morning Cartoons’ exciting, educational and fun again, with wholesome entertainment that is both silly, yet meaningful for the whole family. We’re delighted that Sir Lenny Henry, an actor with a well-known pedigree in comedy and family entertainment, has agreed to voice one of the main characters of the show. With such a distinguished performer already on board, we’re hoping to persuade Sir Ian McKellen to voice Gandalf for us. You really can’t have Gandalf without Sir Ian.
There hasn’t been a final title decision yet. ‘Adventure Hobbits’ was our first thought, but because The Rings of Power is set in the Second Age of Middle-earth, we’re featuring Harfoots in that series. So then we wanted to go with ‘Adventure Harfoots’; but of course the Istari didn’t arrive in Middle-earth until early in the Third Age – so can we blur the lines and have Gandalf and Harfoots together? Then of course there is the additional dilemma about whether it should be ‘Adventure Harfoots’ or ‘Adventure Harfeet’… It’s still a work in progress.
Here at TORn we’re speculating that Amazon may also have wanted to create something to go up against Warner Bros.’ animated Middle-earth tale, The War of the Rohirrim, which is slated for release in April 2024. Now Amazon will have their own animated adventure from Arda. There hasn’t been a cartoon Hobbit since the days of the Rankin/Bass movies; we can’t wait to see the first images from this upcoming show.
Bilbo as he appeared in the Rankin/Bass ‘The Hobbit’ animated film (1977)
Staff from TheOneRing.net will be at Wondercon this weekend in Anaheim and this project is one of many we will be discussing in our Middle-earth! Coming to your TV this Fall presentation. Look for us tonight in room North 200A at 4:30 pm, tickets are still available online and at the door.
Over on The Gamer, there’s a great little backgrounder about the famous king of Rohan, Helm Hammerhand. It discusses his reign, key role in the events of the Long Winter and suggests he might just be “the most badass” character Tolkien ever wrote.
I’m not so sure on the last; any number of First Age elves might disagree (let alone the famously enthusiastic Morgoth-wrestler, Tulkas) but it’s certainly material for a good debate.
An excerpt:
…it’s not killing Freca that gave Helm his name, it’s his solo missions behind Dunlending lines during the Long Winter. His people were besieged by weather and foes for five months, and Helm himself was gaunt and emaciated due to famine and grief for his son who was killed in battle. Despite this, Helm clad himself in white and stalked behind enemy lines “like a snow troll.” He would kill many foes with his bare hands during these raids, and legends spread about his abilities.
Wulf’s forces assault Edoras. Concept art for The War of the Rohirrim.
I also have to note that the author considers the presence of the Haradrim (and Mûmakil) a non-canon insertion for The War of the Rohirrim. As I outlined in a long article a couple of weeks ago, the appendices to The Lord of the Rings indicate that folk from Harad actually supported Wulf’s endeavours.
In the days of Beren, the nineteenth Steward, an even greater peril came upon Gondor. Three great fleets, long prepared, came up from Umbar and the Harad [my emphasis], and assailed the coasts of Gondor in great force; and the enemy made many landings, even as far north as the mouth of the Isen. [again, my emphasis]
Appendix A, The Lord of the Rings
Still, it’s a great read if you don’t know anything about Helm Hammerhand and want to look him up. Go check it out.
Thanks to Chen for the heads-up about the article.
TheOneRing.net will be at WonderCon this year, and we will be hosting two panels over the course of the weekend, April 1-3 in the Anaheim Convention Center. If you plan to attend the convention, please read through the WonderCon COVID protocols.
Our first panel, Middle-earth! Coming to your TV this Fall will be at 4:30 pm on Friday, April 1 (no joke) in room North 200A. This will be our big overview panel, with all the news, rumors, and anecdotes about Amazon’s Lord of the Rings: The Rings of Power, as well as the WB’s upcoming animated War of the Rohirrim. There will be an update on any and all Middle-earth news, activities, and events coming up this year. And we can wait to see if anyone has had enough time to create a costume from the recent Amazon Teaser Trailer.
Our Second panel, I am no Man: The Women of Middle-earth will be a deep dive into Tolkien’s legendarium to discuss all the unique and wonderful women that Tolkien created. For those who have just read The Hobbit, Middle-earth feels like an ‘all males club’, but in The Lord of the Rings and some of the books of deeper lore, there are queens and warriors and creators, all women, who had a hand in shaping the Middle-earth we all know and love. The presentation is still being crafted, if there is a specific woman of Middle-earth you wish to see discussed, send an email to Garfeimao@TheOnering.net. Include the character name and a brief note about what makes her so special for you, we will include as many as we can fit into our allotted panel time.
