Ringer Mr Spielbrick lets us know that we can now check out high-resolution artwork for the four movie tie-in LEGO sets for The Hobbit: The Desolation of Smaug courtesy of user “HothBricks” over on Flickr. (Low-res versions have been floating round the internet for a couple of days but weren’t much more than a pixelated blur). Continue reading “See new, high-res artwork for The Desolation of Smaug LEGO sets!”
Category: LEGO
A couple of weeks ago we showed you this amazing Helms Deep My Own Creation (MOC). It’s pretty amazing. So we tracked down the builder, Richard Kim, and had a chat with him about his work with Lego. He talks to us about what led to him making the Helm’s Deep pice, after previously making Star Wars MOC’s, which he’s also kindly shared with us. I must say after viewing his various MOCs I can’t wait to see what Richard comes up with next year 🙂
One wonders how much Middle-earth’s Hobbits, wizards, elves and dwarves have contributed to the success and growth of the Lego company over recent years. It has now grown bigger than Hasbro, and become the second-largest toy company in the world.
The boss of Lego Group carries two business cards – one the usual kind and the other a Lego mini-figure in his likeness, complete with beard and glasses, with contact details on the back.
That kind of playful thinking has helped the Danish company become the world’s second-biggest toy maker as it clicks with fast-growing Asia and builds on its popular plastic bricks with video games and theme parks.
“We are seeing a society where the wealthier it becomes, the more room there is for what I call the business of play,” Chief Executive Jørgen Vig Knudstorp told Reuters in Singapore.
“In that I will include the role of play in education, the role of play in theme parks and family entertainment, the role of play in adult age.”
Video games are big business and Lego Group has “a major role through licensing arrangements” but the digital realm is a complement, not a replacement, for physical play, he said.
Our friends over at Brotherhood Studios have sent us this side-by-side comparison of their cool LEGO DoS trailer and the original trailer.
Which is your favourite? Tell us via disqus or share your thoughts on our Message Boards.
Continue reading “Compare the original DoS trailer and the LEGO DoS Trailer side-by-side”
From Brotherhood Workshop, who brought us the reason Tom Bombadil wasn’t in the LOTR Movies, here’s The Hobbit: The Desolation of Smaug Trailer in Lego.
Enjoy! 🙂
Continue reading “The Hobbit: Desolation of Smaug Trailer in LEGO”
During Comic-Con 2013 the folks at LEGO unvelied a brand new set for fans of Middle-earth and it comes from The Hobbit: The Desolation of Smaug. The new set is called Lake Town Chase and comes with several mini-figures like: Bard, Thorin, Bilbo, a guard, and The Master of Lake Town. This set launches in December of this year with a retail price of $49.99 and has 334 pieces. Also, during the unveiling which was really cool with a glass case with misty glass was some great videos from The Lord of the Rings. LEGO has already given fans some really great sets from both The Hobbit and The Lord of the Rings and this set is going to be another winner.
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