Overnight, Amazon Prime Video Brasil used the final episode of the 2022 edition of Big Brother Brasil to show a high-concept teaser ad for their forthcoming series, The Rings of Power.
“The Big Discovery”.
Subverting expectations, the one-minute teaser eschewed most of the footage we’d already seen via the original teaser released on February 13 during Superbowl LVI. Instead, it deploys a number of highly credentialled Brazillian celebrities to set the scene.
Thanks to the efforts of our fine Discord folks, we have the following text translation of the audio.
Speaker 1 (Thiago Leifert, former-Big Brother host): A powerful force moves our protagonists… a search for a chance to rewrite their own story of being reborn without having to die.
Speaker 2 (Antônio Fagundes, renowned telenovela actor): They heard the call, saw the bars of their imaginary prisons, conquered their fears, and went out into the world.
Speaker 3 (Maria Bethânea, influential Brazillian musician and “Queen Bee of MPB”): But make no mistake, it doesn’t end here. A safe place is, each time, further and further away, and the line between good and evil blurs.
Speaker 4 (Seu Jorge, Samba singer and actor): The fools and the weak spirited are left behind along the way. Those who arrive find in the end a new beginning: redemption. Welcome to the new legend: Lord of the Rings: The Rings of Power.
The choice of voice talent of this calibre has drawn excited approval from Portuguese-speaking fans, who see it as an indication that Amazon will invest resources to create a high-quality localised version. Some fans are already speculating that these four may also be dub actors for the series, but at this point we don’t know for sure one way or the other.
The ad concludes with an abbreviated version of the original teaser, including a Portuguese voiceover of the line from the young Harfoot character, Elanor ‘Nori’ Brandyfoot: Wonders exist in our world. I can feel them.
Prime Video Brasil teaser poster. “Welcome to a new legend: The Lord of the Rings, The Rings of Power”
Additional visual easter eggs
The ad also features a number of visual easter eggs for close observers.
The Ring verse engraved above the fireplace.
Above the fireplace are two lines of text in Portuguese that, when translated, read:
Three Rings for the Elven-kings under the sky.
Seven for the Dwarf-lords in their halls of stone.
The Ring verse carved into the bookshelf.
Carved into the bookshelf (which also features a copy of The Lord of the Rings, and Homer’s Illiad) another line reads:
Nine for Mortal Men doomed to die
Two pages, seemingly from the appendices of The Lord of the Rings.
The left page appears to be random sentences from the appendices of The Lord of the Rings.
We read “THE CLOSEST THAT HAS EVER (BEEN BETWEEN THE RACES)”, which is in Appendix B (The Second Age), but the sentence immediately below “AFTER THE END OF THE FIRST AGE” does not immediately follow. “OF THE KINGS OF THE NOLDOR IN EXILE” appears two lines later, whereas in the actual appendix it begins at the paragraph before.
The right-hand page indentifiably contains “…DWELT GIL-GALAD, LAST…”, and “…ELVES OF THE WEST”. It may be that it’s meant to portray the following passage from Appendix B, but it’s difficult to tell:
In Lindon north of the Lune dwelt Gil-galad, last heir of the kings of the Noldor in exile. He was acknowledged as High King of the Elves of the West. In Lindon south of the Lune dwelt for a time Celeborn, kinsman of Thingol; his wife was Galadriel, greatest of Elven women. She was sister of Finrod Felagund, Friend-of-Men, once king of Nargothrond, who gave his life to save Beren son of Barahir.
The Ring verse on sheaves of paper.
The loose paper reads:
One for the Dark Lord on his dark throne
In the Land of Mordor where the Shadows lie
The Ring verse on wall art.
Although dim and hard to read, the wall art concludes the verse:
One Ring to rule them all, One Ring to find them,
One Ring to bring them all and in the darkness bind them
In the Land of Mordor where the Shadows lie.
Seu Jorge‘s mysterious sapphire pendant.
Seu Jorge also wears a large, sapphire pendant. Could it have some prominence?
A painting that shows close remsemblance to part of a scene from The Rings of Power teaser.
Finally, the painting that Jorge faces near the conclusion of his spiel bears a close resemblance to the gigantic waterfall streaming off a mountainside that we saw in the teaser trailer — a waterfall that according to Vanity Fair is a Second Age location in Forodwaith.
Acknowledgements. Many thanks to TolkienGuide, our fan community and Discord folks — including Duilo, sigurboy, JJJaded, and DrNosy — for helping to dissect this teaser, and supplying screencaps.
About the author: Staffer Demosthenes has been involved with TheOneRing.net since 2001, serving first as an Associate News Editor, then as Chief News Editor during the making of the Hobbit films. Now he focuses on features and analysis.The opinions in this article are his own and do not necessarily represent those of TheOneRing.net and other staff.
Theo, played by Tyroe Muhafidin, has joined the list of characters now confirmed as denizens of the Second Age of Middle-earth in Prime Video’s upcoming Rings of Power series. Living with his mother, Bronwyn, in the village of Tirharad, we still know little about Theo’s story or character. We do know, though, that whatever is to come will be entwined with one of the more menacing weapons that Amazon has also revealed: a broken sword and possible family heirloom.
Tyroe Muhafidin as Theo. Credit: Ben Rothstein, Amazon Prime Video
We have seen this sword before, revealed in a series of hands-centric posters that Prime Video released in February. We are still left to speculate about the origin and nature of this broken heirloom – possibly marked by Black Speech – and how Theo and his mother come to possess it. Could this have been crafted by Sauron/Annatar during his seductive stay on Númenor? A remnant of a past migration of Black Númenoreans as they colonized Haradwaith to the south of Gondor? A family heirloom from an absent father, now consumed by a piece of jewelry more powerful than he bargained for?
Credit: Amazon Prime Video
With Theo’s arrival, we are beginning to see some facets of a fuller family in this branch of the storyline that the Rings of Power writers have been crafting. Bronwyn, played by Nazanin Boniadi, is a single mother and village healer, living in apparently rustic conditions with her son well to the south of more familiar Lord of the Rings landscapes. But we know there must be more, even without that broken sword. Bronwyn has a romantic connection with the Sylvan Elf Arondir, played by Ismael Cruz Córdova. (How does Theo feel about that?) And now we also know that Nazanin Boniadi can strike a classic “New Zealand is Middle-earth” pose with the best of our Second Age heroines.
Nazanin Boniadi as Bronwyn. Credit: Ben Rothstein, Amazon Prime Video
And again, we’re left with more questions than answers. Where is Bronwyn headed? Does her regal robe reveal that “village healer” is only a part of her story? Can we get some GPS coordinates for this shooting location? How many cosplay homages will this photo inspire?
Tyroe Muhafidin is a 16-year old Australian actor who has appeared in an array of short films and television series, including Dusk (2018) and Caravan (2019). This will be his first appearance in a major role.
Tyroe Muhafidin
Prime Video’s The Lord of the Rings: The Rings of Powerbrings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. The series will launch on September 2, 2022.
Saul Zaentz Co., has filed two trademark applications covering a pair of phrases now associated with Amazon’s forthcoming TV series: “Rings of Power” and “The Lord of the Rings: The Rings of Power”.
The company is the current owner of exclusive worldwide rights to motion picture, merchandising, stage and other rights in certain literary works of J.R.R. Tolkien including The Lord of the Rings and The Hobbit. It also announced in early February that it was putting all those rights up for sale.
The trademark applications, which were filed with the European Union Intellectual Property Office (EUIPO) on April 5 through German intellectual property specialists Boehmert & Boehmert, cover a wide array merchandising for goods and services under different categories.
Closer examination of the two filings, however, reveal that the key crossover between the two seems to cover electronic downloadable and online games and trading cards under Nice categories #9 and #41.
Whether that indicates that a Rings of Power-associated video game might be in the works as part of some partnership with Amazon remains to be seen. But, since the Saul Zaentz Company holds in perpetuity the trademarks on all the characters and places in the Lord of the Rings and The Hobbit, it might have to be involved in merchandising deals.
The EUIPO filing on “The Lord of the Rings: The Rings of Power”.
The news of the filing first emerged on the Reddit forum Leaks and Rumours.
For Immediate Release: ‘The Lord of the Rings’ and ‘The Hobbit’ Rights Offered to Pioneering Fan Site, TheOneRing.net
BERKELEY, CA, USA — Pioneering fan site, TheOneRing.net, has been awarded the opportunity to officially bid to become part of Middle-earth. As announced in early 2022, The Saul Zaentz Company reported its intent to sell its Tolkien holdings, which include movie, merchandising, gaming and live event rights to “The Lord of the Rings” and “The Hobbit”. The company hired investment bankers to manage the sale, and as part of the process, The One Ring, Inc, operating as TheOneRing.net, has been offered an exclusive 4-month window to become part of the buyers group. The extension was granted to allow the volunteer members of TheOneRing.net time to launch a ground-breaking and ambitious effort to give fans control of these historic properties.
“We realize the effort will be monumental, and the stakes are high, but if Frodo can take the Ring to Mount Doom, we sure as heck can get fans a chance to be stakeholders and advocates of Tolkien’s work.”
Michael Regina, Executive Editor and Co-Founder
TheOneRing.net will be launching this fundraising effort in the coming weeks via their website, social media platforms, and their newly minted Discord channel. (discord.gg/theonering).
Multiple levels of participation will be offered, from US$5 to the max tier of $250,000,000. Perks will include original manuscripts of ‘The Lord of the Rings’ and ‘The Hobbit’ as well as celebrity experiences with the plethora of individuals who have entered the Tolkien sphere over the past 80 years.
Kirsten Cairns, Senior Editor and Director of Partnerships for TheOneRing.net, who spearheaded TheOneRing.net’s previous successful crowdfund campaign, says:
“’The Lord of the Rings’ alone has sold nearly 150 million copies. If we can persuade those passionate fans each to donate at least $10 to this effort, we’ll be halfway there.”
The rights are expected to sell for an astounding $2 Billion with main competition coming from Universal (NYSE:UVV) and Amazon (NASDAQ: AMZN)
About TheOneRing.net Founded in 1999 by a group of like-minded Tolkien fans so anxious for the coming Peter Jackson Lord of the Rings films that they were gathering up every scrap of production information to be found, TheOneRing.net continues today in bringing fans the latest news on the beloved figures involved in the making of the wildly popular Lord of the Rings movies, as well as the newest information available on upcoming productions, Tolkien-centered events, new publications, and fan gatherings.
About the Saul Zaentz Company Based in Berkeley, Calif., Zaentz Co. is home to Middle-earth Enterprises, which handles its Tolkien-related licensing. Zaentz first made his name as the longtime leader of Fantasy Records, an influential jazz and rock label in the 1950s, ’60s and ’70s. He also produced such movies as “One Flew Over the Cuckoo’s Nest” (1975), “Amadeus” (1984) and “The English Patient” (1996), all three of which earned Oscars for best picture.
In a spy report for the ages, we’re excited to reveal Amazon is already planning an animated spin off from their Rings of Power series.
THE LORD OF THE RINGS (1978)
Anticipating the success of the show, premiering September 2nd on Prime Video, the creative team at Amazon are working on a children’s cartoon series. Here’s what our inside source told us:
The inspiration for the show came from the opening of The Hobbit, when Bilbo first encounters Gandalf. He remarks that the wizard ‘was responsible for so many quiet lads and lasses going off into the Blue for mad adventures. Anything from climbing trees to visiting Elves or sailing in ships, sailing to other shores!’ We thought it would be great to hear the stories of the other Hobbits, who had been on adventures with Gandalf in the past.
With this new series, we’re hoping to make ‘Saturday Morning Cartoons’ exciting, educational and fun again, with wholesome entertainment that is both silly, yet meaningful for the whole family. We’re delighted that Sir Lenny Henry, an actor with a well-known pedigree in comedy and family entertainment, has agreed to voice one of the main characters of the show. With such a distinguished performer already on board, we’re hoping to persuade Sir Ian McKellen to voice Gandalf for us. You really can’t have Gandalf without Sir Ian.
There hasn’t been a final title decision yet. ‘Adventure Hobbits’ was our first thought, but because The Rings of Power is set in the Second Age of Middle-earth, we’re featuring Harfoots in that series. So then we wanted to go with ‘Adventure Harfoots’; but of course the Istari didn’t arrive in Middle-earth until early in the Third Age – so can we blur the lines and have Gandalf and Harfoots together? Then of course there is the additional dilemma about whether it should be ‘Adventure Harfoots’ or ‘Adventure Harfeet’… It’s still a work in progress.
Here at TORn we’re speculating that Amazon may also have wanted to create something to go up against Warner Bros.’ animated Middle-earth tale, The War of the Rohirrim, which is slated for release in April 2024. Now Amazon will have their own animated adventure from Arda. There hasn’t been a cartoon Hobbit since the days of the Rankin/Bass movies; we can’t wait to see the first images from this upcoming show.
Bilbo as he appeared in the Rankin/Bass ‘The Hobbit’ animated film (1977)
Staff from TheOneRing.net will be at Wondercon this weekend in Anaheim and this project is one of many we will be discussing in our Middle-earth! Coming to your TV this Fall presentation. Look for us tonight in room North 200A at 4:30 pm, tickets are still available online and at the door.
Today (depending on where in the world you are) fans of The Hobbit, The Lord of the Rings, and the works of J.R.R. Tolkien join together in a worldwide celebration of the late author’s works for Tolkien Reading Day.
The theme for this year’s event is Love and Friendship in Tolkien’s works.
Tolkien Reading Day takes place every year on March 25, and commemorates the date on which Frodo and the Fellowship were successful in destroying the One Ring and defeating Sauron. It’s a communal and international act of fellowship in recognition of the achievements of John Ronald Reuel Tolkien. Anybody with a copy of his works can take part (it’s also a great opportunity to introduce for children to Tolkien’s works).
And if you happen to be in need of a copy of a particular Tolkien book, we understand that Amazon’s digital “Deal of the Day” (in conjunction with publisher HarperCollins) will be will offer up to 80% off select Tolkien books. So now might be a good time to go hunting.
Reading events are occurring today all round the globe.
For example, Tolkien Guide will be hosting a number of excellent guests for discussions of Tolkien’s life and works throughout the day (including TORn staffer Cliff “Quickbeam” Broadway). You can also always pop by our new Discord server at discord.gg/theonering if you feel like participate in some fine talk with fellow Tolkien fans.
What are you up for Tolkien Reading Day? (Or if, like me, you live in “Futureland” in the Eastern hemisphere, what did you do for TRD?)
