The marketing campaign of #OneLastTime for “The Hobbit: The Battle of the Five Armies,” might have been a little short-sighted as now that most readers of TheOneRing.net and other rabid Tolkien fans have seen the film (sorry Australia friends, paddle over to New Zealand) studios are probably thinking they should have gone with #OneDozenMoreTimes.
But the Sting can’t be too great, because the film is creating liquid gold that is flowing from consumers around the world. Rentrack, that tracks such things, shows that it has a robust domestic box office, so the little film from New Zealand has earned $90 million in Yankee coin. That is a more than solid five-day total and while it could have optimally earned closer to $100 million, that number is far from disappointing. In fact, the studios should use it to pour a floor like the one in Thorin’s hall of madness to, you know, impress the other studios.
The film has such white-hot, world-wide appeal however, that unlike some films that rely on U.S. consumers, this film hardly needs them in its march to $1 billion. Now, to be clear, that billion with a “B” sounds pretty nice but should the movie “only” make, say $900 million, all but inevitable now, that is still a pretty incredible figure. Our consumer brains like to hear the “B,” but the movie is a hit either way and don’t let anybody tell you otherwise.
Globally, it is on fire, doing great business in virtually every territory, sucking up a figure of $265 million since its open. Both the previous Hobbit movies earned more than $700 million internationally and this film is ahead of those in virtually every market. Domestic tracking would put it at $250 million plus for a conservative total of $950 million. My gut tells me the sentimental “last chance for Middle-earth in the theater” (you are welcome movie studio marketing departments) will give this film a little extra run. So the real question is: Will the Hobbit make more than the last Transformers movie? That shows at Boxofficemojo.com with a total of $1.08 billion. One of those two films is destined to be the biggest financially of the year. I generally dislike movie vs. movie comparisons, but I am both cheering for WB’s fantasy flick and against Michael Bay’s painful, loud snooze fest.
TOTALS: Domestic: $ 90.6 million + International: $265 million = Total worldwide: $355.6 million.
It is funny how big hits like “Guardians of the Galaxy,” and “The Lego Movie,” both fall well short of that $1 billion mark and are praised as giant successes — which they are. But, anybody remember some of the negative buzz with last year’s “Desolation of Smaug” being “disappointing?” It only made $958 million. Before that, some folks tried to say “The Hobbit: An Unexpected Journey,” was “doomed to failure” and then when it obviously wasn’t doomed or a failure, it was then termed as “not quite so bad, but still has no shot at $1 billion.”
First, that is just an arbitrary mark that looks good on a resume but it did cross that arbitrary mark despite the cries of “failure.” Bad buzz, even when it is fake, can hurt the box office. I got mad and wrote Death of ‘Hobbit’ at box office greatly exaggerated. I will not lie, punching holes in absurd journalism made it one of my favorite pieces I have ever put together for TORn. Also, it is relevant to how BOTFA is kicking some trash. So yeah, I had to link to it #OneLastTime.
Guardians will out-earn Hobbit in the U.S., but can’t touch it internationally. Marvel/Disney’s world-wide total will be approximately the same as Hobbit’s international-only money. Warners could have let everybody in the U.S. watch it for free and it would have earned the same as Guardians. #NotAFailure
The latest Hunger Games flick, “Mockingjay: Part 1,” is sitting around $640 million for its world total. Great numbers, but not Hobbit numbers. And Lego, as great a success as it is (and a great movie), isn’t half Hobbit 3’s final — even with Gandalf in it. In fact BOTFA is closing in on it fast.
BONUS TEASERS: While we are here, I will take a second to tease a pretty incredible Ian McKellen interview coming in the next day or so. That sounds immodest of me to say since it is my piece, but it is the journalist getting out of the way and letting Sir Ian talk. I really think it will connect with readers. He spoke at length about a lot of things including who else he thinks could have played Gandalf in The Hobbit films if he decided not to return. We also have some exclusive set photos of Peter Jackson coming in a day or two, one of which I included here in a small version. And if you haven’t heard, we are throwing a party! Details below.
Making the complex simple and easy to digest has great value. A fellow on YouTube has been doing this for a while and now he has picked the mythology of Middle-earth to break down in a four-minute video. (And yes, we immediately wondered why we didn’t do this!) He uses spoken words, simple illustrations and iconic figures to blow through J.R.R. Tolkien’s mythology. The big overview ads value to the movie-going experience — like if you went to see “The Hobbit: The Battle of the Five Armies,” for example — or any of the various Middle-earth movies and gives viewers some idea of what all the ruins sitting around might be from. Finally, it might encourage somebody to go pick up a book!
Here it is, the broad view of old Middle-earth in four minutes:
Join us in Los Angeles in February at The One Last Party
We’re hosting a Party of Special Magnificence next February — a final toast to all SIX movies, both The Lord of the Rings trilogy and The Hobbit trilogy.
We’re inviting you to join us and make it happen through our Indiegogo campaign — so we can all celebrate Peter Jackson’s Middle-earth movies together!
There was a lot that I liked in “The Hobbit: The Battle of the Five Armies” and there were a few things that left me scratching my head. But first, let’s get the niceties out of the way; this review is chock full of spoilers, so turn back now if you just don’t want to know. Also, this review is based on my opinion, other reviews will be popping up shortly from other staffers, so take that for what it’s worth.
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Beware, there be spoilers ahead!
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Really, if you don’t want to be spoiled, stop reading now!
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These spoilers reveal a lot, last chance to come back later!
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Here is a list of all the cool scenes that really made an impact on me.
I did rather like that instead of a Flashback beginning, like all the previous films, this one jumped right into the action with Smaug attacking Laketown and everyone trying to flee.
On a related note, I love the way Bard faces off against Smaug. He stays so calm and yet watchful and careful as he prepares to defend the city against Smaug’s attack. Once Bain enters the scene, it becomes event better. Everyone who might have been afraid that this sequence would be ruined, or at least lessened by the use of the Wind-lance, fear not, Bard goes real old school in how he launches the fatal shot. The fact that Smaug is taunting him is even more perfect.
Dol Guldur – Perfection in just about every way. From Galadriel’s rather relaxed entrance, to Elrond and Saruman double-teaming the Nine, this is the kind of epic showdown we hoped for from the White Council. And then Galadrield goes nuclear on Sauron and things get really serious. If you ever had any doubt that Galadriel was the most powerful Elf in Middle-earth, this will drop you jaw to the floor. It also shows just how close the bond is between Galadriel and Gandalf, so that in 60 year’s time, when Galadrield learns of Gandalf’s fate in Moria, we will be able to feel her grief just that little bit more.
Bilbo presenting the Arkenstone to Bard and Thranduil in order to broker peace between them and Thorin. Thranduil is universally dismissive of the Dwarves throughout the film, but Bilbo cuts through the politics and states he would not like to see his friends in battle, so he has come up with another solution.
As impressive as it was for Bilbo to make the decision to take the Arkenstone out of Erebor, it is even more impressive that he returns to the Mountain to be with the Company when Bard plays the Arkenstone for peace. Thorin’s fiery reaction is pitch perfect, and Bilbo barely escapes without being thrown over the walls.
Thorin’s decent into madness is expertly played, but my favorite scene is actually when a suspicious Thorin questions Bilbo about what he has in his hands, to discover it is an Acorn. Bilbo picked it up in Beorn’s garden and intends to plant it in his own garden at Bag End. Thorin is so surprised that Bilbo has been able to keep this little thing safe so long, that Bilbo would even make the effort when now he can have a share of the treasure. Bilbo simply reminds that it will grow, and that it will remind him of all his adventures, the good and the bad, all the people he encountered along the way. I believe it is at this moment that Thorin decides Bilbo is the only member of the Company he can truly trust because he just does not covet treasure at all. This whole sequence plays beautifully between these two.
To bookend the relationship between Bilbo and Thorin, at least before the Battle, is the gifting of the Mithril shirt. Bilbo thinks he looks ridiculous, but Thorin knows there will be a fight and that Bilbo needs something to help keep him safe. Of course, it is during this sequence that Thorin confides to Bilbo that he thinks a member of the Company has taken the Arkenstone, that he has been betrayed by one of his own kin.
Thorin, Dwalin, Fili and Kili all jump on the Battle Rams brought by Dain’s army and ride those up Ravenhill. It is now made very clear why Dwarves use Battle Rams as steeds, they are the perfect animal for folk who live in or on mountains because they can climb so well.
Thorin and Azog, the battle royale on the ice. This is a big, bone crushing battle that is exhausting just to watch, and it ends just the way it is supposed to end. We do get to see how Thorin get’s Orcrist back, which is a nice touch.
Bilbo does get to join the battle, much more so than he did in the book. He is on the field of battle when both the Orcs and Dain’s Iron Hill Dwarves show up, and then when the Laketown people are withdrawn to Dale, he makes the decision to go warn Thorin that a second Orc army is bearing down on his position on Ravenhill. This, after Thorin nearly threw him from the Walls, is why it is clear that Bilbo is no longer that same Hobbit that left the Shire.
Bilbo does get knocked out, but not while he is invisible, and he awakens in time to see Thorin’s epic fight with Azog, allowing him to be there at the end. This will be one of the times you need your tissue.
I do so love it when Bilbo invites the surviving Dwarves back to Bag End for tea, whenever they are in the neighborhood. It is so very Hobbity, and emotional at the same time.
The auction at Bag End, in the Shire. We finally see Lobelia Sackville-Baggins trying to get away with Bilbo’s spoons, and many other Hobbits do get away with quite a lot of his furniture. Bilbo has to prove he really is himself by showing some document or other with his name on it. Luckily, he still has his contract with his name on it to do so, but alas his home is nearly empty at this point. It is while he is looking at Thror’s Map that we transition to Old Bilbo just at the moment that Gandalf knocks on the day of Bilbo’s Birthday. So the film ends just where it should, back in the Shire where the next story begins.
The Last Goodbye by Billy Boyd is a rather perfect song to listen to through the end credits, accompanied by Alan Lee’s wonderful drawings, as usual.
And here is a list of the few things that confused me or did not seem to ring true.
Not a big criticism, but I found it odd that a few scenes shown in the Trailer released just a month before the Premiere did not make the final cut. There is no Ice Chariot careening down the icy river outside Erebor, in fact there is no Ice Chariot at all. There is also no sequence where you can clearly see the Iron Hill dwarves riding the Battle Rams, which is not a big deal, you see the army, just not the Rams. But since Thorin, Dwalin, Fili and Kili all go grab a Ram to ride up to Ravenhill, it’s an odd transition to not see them arriving.
The biggest thing I was looking for was when Bilbo and Gandalf finally discuss the Ring, but it happens in the most unexpected way, and very off hand, as if they almost forgot to include it at all. Just as Bilbo and Gandalf reach the edge of the Shire and Gandalf is about to go his own way, he stops and warns Bilbo that Magic Rings are not toys and should be taken seriously. Basically, it’s the same thing he says to Bilbo after his Birthday party stunt 60 years later. Problem is, the Ring has never been a topic of conversation, so Bilbo is about to deny it when Gandalf stops him and says something along the lines of “I know you found something in the Golbin caves and you’ve been acting strange every since then.” But how does Gandalf surmise it is a Ring of Power and not just some magic Acorn, or a brass button with a charm on it? It’s just a bit out of left field and took me completely out of the scene.
The only other bit that made me a bit sad was the fact that Beorn was barely even in the film at all. He arrives at the last minute with the Eagles, lead by Radagast, and he joins the fight by simply sliding off the back of an Eagle and falling into the battle, changing into a Bear on the way down. That is wicked cool, but we basically see just one swipe of his giant paw, sending Orcs flying, and then that is all done. Just not very satisfying at all.
WELLINGTON, NEW ZEALAND — We talked to Orlando Bloom in a sound stage on set during filming of The Hobbit movies. Bloom is a massive movie star, more than he is an actor, he is a franchise actor in series of films that have grossed billions. Of all the folks we interviewed I knew him the least (not at all) and he was the most difficult to read.
I recall that he was nervous but reading through the transcription that doesn’t show up at all. We talked a lot about Rings vs. Hobbit a lot here and that wouldn’t have been my choice. But there are no bad questions, it just feels slightly repetitive. However, after seeing “The Hobbit: The Battle of the Five Armies,” I do understand more clearly of what he was telling us. He was forthright and open.
It is worth a mention that Bloom is a physical actor who mixes it up with stuntees and action full bore. He doesn’t hold back.
If memory serves he was in at least partial Legolas clothes with some green pants and his legs were restless.
Other Q&A interviews about “The Hobbit:The Battle of the Five Armies,” include:
MEDIA: Yesterday. We got in yesterday. ORLANDO BLOOM: How long for?
MEDIA: Saturday morning.
ORLANDO BLOOM: All from the States?
MEDIA: No. I’m from Sydney.
ORLANDO BLOOM: Sydney?
MEDIA: Yeah.
ORLANDO BLOOM: States. LA.
MEDIA: Austin.
ORLANDO BLOOM: Austin?
MEDIA: The One Ring. States.
ORLANDO BLOOM: Oh, yeah.
MEDIA: He exists entirely online.
MEDIA: The district of One Ring.
ORLANDO BLOOM: How is The One Ring?
MEDIA: Honestly, now we’re good. We’re still broke from our last party, actually. But otherwise we’re good.
MEDIA: So, now we’re seeing you out of the full hair and makeup and whatever. How does the process compare this time around, just in terms of duration and ease and whatever, to the first three movies?
ORLANDO BLOOM: To get made up?
MEDIA: Yeah. Have they refined the process so that it’s a breeze now?
ORLANDO BLOOM: It’s about the same for me. I think they simplified it for the hobbit, for Martin, because they came up with those boot ideas which– Actually, I think that was– A great idea by Viggo’s old makeup artist, somebody was telling me actually, funny enough. He came up with the idea for having the feet be boots.
Can you imagine how much time that would have saved? Because on Rings, they had the joint there and it was so visible that they had to– So, yeah, I think it’s– But for me, I just have my ears, and they just pop on and they seal them down in about an hour and fifteen minutes.
Join Fili and Kili in Hollywood as they interview those rapscallion dwarves, elves, orcs, hobbits, and filmmakers! It was quite the humorous affair and “Hobbitception” came full-circle!
As you know, The Hobbit: The Battle of the Five Armies had its world premiere in London last week. Members of the cast and crew gathered in the city, with some of them seeing the film the night before the premiere, but many heading down the red carpet to experience the completed movie for the first time.
TORn Senior Staffer greendragon was there to catch up with the folks in Leicester Square that night. Amongst those who stopped by to chat with her were stars Martin Freeman, Richard Armitage, Orlando Bloom, Ian McKellen and others, as well as director Peter Jackson and screen writer Philippa Boyens. In addition to hearing what they thought of the film, and how it felt to be at the end of their (long expected? unexpected?) journey, greendragon made sure to invite them all to celebrate at The One Last Party in Los Angeles next February – which, of course, YOU can attend too. (Click here for more information.)
Enjoy this footage from that star-studded night in London:
[Special thanks to cameraman and editor Matthew Rodriguez; should you be looking for a film maker in London, you can reach him at rodriguezrmatthew at gmail.com]
The marketing campaign of #OneLastTime for “The Hobbit: The Battle of the Five Armies,” might have been a little short-sighted as now that most readers of TheOneRing.net and other rabid Tolkien fans have seen the film (sorry Australia friends, paddle over to New Zealand) studios are probably thinking they should have gone with #OneDozenMoreTimes. 
Globally, it is on fire, doing great business in virtually every territory, sucking up a figure of $265 million since its open. Both the previous Hobbit movies earned more than $700 million internationally and this film is ahead of those in virtually every market. Domestic tracking would put it at $250 million plus for a conservative total of $950 million. My gut tells me the sentimental “last chance for Middle-earth in the theater” (you are welcome movie studio marketing departments) will give this film a little extra run. So the real question is: Will the Hobbit make more than the last Transformers movie? That shows at Boxofficemojo.com with a total of $1.08 billion. One of those two films is destined to be the biggest financially of the year. I generally dislike movie vs. movie comparisons, but I am both cheering for WB’s fantasy flick and against Michael Bay’s painful, loud snooze fest.
Guardians will out-earn Hobbit in the U.S., but can’t touch it internationally. Marvel/Disney’s world-wide total will be approximately the same as Hobbit’s international-only money. Warners could have let everybody in the U.S. watch it for free and it would have earned the same as Guardians. #NotAFailure
We’re hosting a Party of Special Magnificence next February — a toast to all SIX movies, both LOTR trilogy and The Hobbit.
