Saul Zaentz Co., has filed two trademark applications covering a pair of phrases now associated with Amazon’s forthcoming TV series: “Rings of Power” and “The Lord of the Rings: The Rings of Power”.
The company is the current owner of exclusive worldwide rights to motion picture, merchandising, stage and other rights in certain literary works of J.R.R. Tolkien including The Lord of the Rings and The Hobbit. It also announced in early February that it was putting all those rights up for sale.
The trademark applications, which were filed with the European Union Intellectual Property Office (EUIPO) on April 5 through German intellectual property specialists Boehmert & Boehmert, cover a wide array merchandising for goods and services under different categories.
Closer examination of the two filings, however, reveal that the key crossover between the two seems to cover electronic downloadable and online games and trading cards under Nice categories #9 and #41.
Whether that indicates that a Rings of Power-associated video game might be in the works as part of some partnership with Amazon remains to be seen. But, since the Saul Zaentz Company holds in perpetuity the trademarks on all the characters and places in the Lord of the Rings and The Hobbit, it might have to be involved in merchandising deals.
The EUIPO filing on “The Lord of the Rings: The Rings of Power”.
The news of the filing first emerged on the Reddit forum Leaks and Rumours.
And then there were two… We’re down to the Final of Middle-earth March Madness 2022, A Battle of the Ages – 64 events from the first four Ages of Arda began the tournament, but now only two remain. What will be the Grand Champion for this year? YOU decide! Voting is open until Tuesday morning (April 5th); and we’ll announce the winner on TORn Tuesday that evening. Here’s the button so you can place your vote now!
It’s Semi Final time! Time to reveal the winners from each of the four ‘Divisional’ brackets, and launch the round to decide our finalists. Just two rounds remain in Middle-earth March Madness 2022, A Battle of the Ages – so don’t delay, get in on the action and cast your vote today! With voting numbers holding strong through each round – 12,000votes in the Elite Eight stage – it’s clear there will be some compelling feelings about which event from the history of Arda should claim the title of Grand Champion. Final Four voting is open now until the end of the day Saturday April 2nd. As ever, you’ll find the updated bracket, and the button for voting, below.
In a spy report for the ages, we’re excited to reveal Amazon is already planning an animated spin off from their Rings of Power series.
THE LORD OF THE RINGS (1978)
Anticipating the success of the show, premiering September 2nd on Prime Video, the creative team at Amazon are working on a children’s cartoon series. Here’s what our inside source told us:
The inspiration for the show came from the opening of The Hobbit, when Bilbo first encounters Gandalf. He remarks that the wizard ‘was responsible for so many quiet lads and lasses going off into the Blue for mad adventures. Anything from climbing trees to visiting Elves or sailing in ships, sailing to other shores!’ We thought it would be great to hear the stories of the other Hobbits, who had been on adventures with Gandalf in the past.
With this new series, we’re hoping to make ‘Saturday Morning Cartoons’ exciting, educational and fun again, with wholesome entertainment that is both silly, yet meaningful for the whole family. We’re delighted that Sir Lenny Henry, an actor with a well-known pedigree in comedy and family entertainment, has agreed to voice one of the main characters of the show. With such a distinguished performer already on board, we’re hoping to persuade Sir Ian McKellen to voice Gandalf for us. You really can’t have Gandalf without Sir Ian.
There hasn’t been a final title decision yet. ‘Adventure Hobbits’ was our first thought, but because The Rings of Power is set in the Second Age of Middle-earth, we’re featuring Harfoots in that series. So then we wanted to go with ‘Adventure Harfoots’; but of course the Istari didn’t arrive in Middle-earth until early in the Third Age – so can we blur the lines and have Gandalf and Harfoots together? Then of course there is the additional dilemma about whether it should be ‘Adventure Harfoots’ or ‘Adventure Harfeet’… It’s still a work in progress.
Here at TORn we’re speculating that Amazon may also have wanted to create something to go up against Warner Bros.’ animated Middle-earth tale, The War of the Rohirrim, which is slated for release in April 2024. Now Amazon will have their own animated adventure from Arda. There hasn’t been a cartoon Hobbit since the days of the Rankin/Bass movies; we can’t wait to see the first images from this upcoming show.
Bilbo as he appeared in the Rankin/Bass ‘The Hobbit’ animated film (1977)
Staff from TheOneRing.net will be at Wondercon this weekend in Anaheim and this project is one of many we will be discussing in our Middle-earth! Coming to your TV this Fall presentation. Look for us tonight in room North 200A at 4:30 pm, tickets are still available online and at the door.
We’re down to the final round in the ‘Divisional’ brackets – in the next couple of days, YOU decide which events go through to the Final Four, where Pre-First goes up against First Age, and Second goes up against Third Age.
You have just two days to vote in the Middle-earth March Madness 2022, A Battle of the Ages Elite Eight! 13,000votes were cast at the Sweet Sixteen stage; we revealed the winners last night on TORn Tuesday, and you can read about that round below.
Round Four Elite Eight voting is open now until the end of the day Thursday 31 March. Below is the updated bracket, and the buttons for voting.
Instructions: Click on one of the orange division buttons above. Then click the ‘Vote Now’ option that appears above the divisional bracket. This year you get to vote in each divisional match-up in one convenient and visual interface. Note – you need to click each division to vote in their respective brackets. So let’s get voting!
It seems like Middle-earth March Madness 2022, A Battle of the Ages has only just begun, and already we’re down to the Sweet Sixteen round! To make it to Round Three, the events in our four brackets have had to win two duels thus far.
12,000 folks voted in Round Two; we’ll take a look at how those match ups played out, below.
Round Three Sweet Sixteen voting is open now until the end of the day Tuesday 29 March. Below is the updated bracket, and the buttons for voting.
Instructions: Click on one of the orange division buttons above. Then click the ‘Vote Now’ option that appears above the divisional bracket. This year you get to vote in each divisional match-up in one convenient and visual interface. Note – you need to click each division to vote in their respective brackets. So let’s get voting!
