SDCC is back! TheOneRing.net celebrates the past, present & future of LOTR with a look back at the Oscar-winning The Lord of the Rings trilogy, and a look forward to the upcoming The Rings of Power from Prime Video. Here are all the panels, booths and events for Middle-earth fans going to SDCC 2022:
TheOneRing.net official Booth #1220
Panel 1 – TORn Updates on everything LOTR, Thursday 10:30am Room 6BCF
Hall H The Rings of Power, Friday 10:30am
TORn and Prime Video’s Middle-earth Moot, Friday 5pm
Panel 2 – Second Age Lore, Sunday 1:30pm Room 6A
Exclusive LOTR merch all weekend
All SDCC badges are branded RINGS OF POWER. pic from SDCCblog.com
The Rings of Power off-site experience? – no confirmation of a LOTR experience, but there are persistent rumors. Be on the lookout for more news!
Meet Jed Brophy all weekend at TheOneRing.net booth 1220!
Excited to have the multi-talented actor in LOTR & Hobbit, direct from New Zealand for signings and greetings.
Thursday
10:30am, Room 6BCF – Huge all-encompassing LORD OF THE RINGS panel will cover the 20th Anniversary Celebrations of the New Line films, their upcoming “The War of the Rohirrim,” Amazon Prime’s “The Rings of Power” TV show, new video games focused on Gollum & Dwarves, and new books from the Tolkien Estate. There are some very special exclusive things in store that attendees will not want to miss. Add this panel to your SDCC Official App schedule here.
That Same Afternoon – You’ll want to queue up for Hall H wristbands on Thursday to ensure entry to the next morning’s THE RINGS OF POWER panel. Here’s a good post at SDCC Blog on how Hall H wristbands work.
Friday
10:30am – 12noon, room Hall H – Prime Video presents THE RINGS OF POWER and the very first look at the billion-dollar TV series. Nearly 20 people are confirmed for the panel, including the secretive show runners, J.D. Payne and Patrick McKay. A new exclusive trailer is nearly guaranteed, but would they dare show the FIRST full episode to fans, as The Dark Crystal: Age of Resistance did a few years ago?
5pm – 8:30pm – Party Time! TheOneRing.net and Prime Video invite you to our Middle-earth Moot! This extraordinary party includes Cosplay contest with exclusive giveaways, themed decorations from The Rings of Power, with drinks and food provided. Exclusive TROP swag and other surprises are in store. Open to the public, no SDCC badge required, all ages, Cosplay encouraged (get creative!), space strictly limited! Details & sign up for your free ticket SOON.
Saturday
TheOneRing.net official Booth #1220 – Trivia time EVERY HOUR! Courtesy of Warner Home Video, we have copies to give away of the epic 31-disc 4K box set Middle-earth Ultimate Edition, as well as amazing LOTR fabrics from OSCHA. Pick up a Con-exclusive shirt or just come and chat about what we all saw in Hall H.
Sunday
1:30pm, room 6A – Join an all-star panel of Tolkien scholars and experts for a deep dive into the lore of LOTR and the Second Age. What did Tolkien actually write? What are the threads that Amazon can pull on? Learn the true intent of Tolkien’s lore expansion, and be informed enough to win all the internet debates coming soon. Be sure to add this panel to your SDCC Official App schedule here.
SDCC Exclusive Merch
We are excited to have incredible new T-shirts and pins available only at TheOneRing.net Booth #1220, not online, from some of our favorite artists!
Peabody Award-winning artist, author and director Molly Ostertag (@HobbitGay) designed BAG END SOCIAL CLUB which incorporates a direct quotation from Tolkien’s The Fellowship of the Ring.
We also have more fun items including books from “Middle-earth: Script to Screen” co-author Kellie Rice, art from Eisner-nominated (2022) comic artist team Kempo Cornelius & Chris Northrop, and items from The Nerd of the Rings and Discord. Come by the booth #1220 to discover it all!
Get all your officially-licensed LOTR merch at Booth #1220 including Shire Post coins & wax seals & more!
Remember, TORN is not-for-profit and we are just trying to pay off the very expensive booth!
Other panels of interest to LOTR fans
Andy Serkis new comic panel, Thursday 5pm Room 32AB (he might be zooming in)
Billy & Dom’s Moriarty podcast panel, Thursday 12:15pm Room Indigo (in person, covid allowing)
Prime Video offsite – across the rail tracks from Hall A, Prime Video usually has a big free outdoor event space.
Dungeons & Dragons Tavern – corner of Sixth Avenue and Island Avenue
The Rings of Power press events – for those fans covering SDCC as Press, Prime Video is running a tight ship and things are invite-only for their press days. TheOneRing.net Middle-earth Moot party on Friday is a private fan event: there shall be no Press access or video cameras allowed! You shall not pass!
Win the Ultimate Collection at TheOneRing.net booth 1202
Our pals at WBHE are hooking you up with the ultimate 4K Boxed set of the COMPLETE Peter Jackson Middle-earth films: both LOTR and The Hobbit (technically two trilogies so does that make this a Hexology?!) There are multiple opportunities to win one through our trivia challenges all weekend long at Booth #1220.
Follow TheOneRing.net on our official Twitter & Instagram to keep up with all the Comic-Con excitement, and join our official partnered Discord to catch ALL the things as they break.
Looks like we finally have a date for a full trailer — July 14!
This new teaser (unlisted on Youtube, but publicly acessible) from Prime Video Brasil states at the conclusion “Nuevo avance. El 14 de Julio”. Spanish-speaking members of our Discord inform us that avance can mean “trailer”.
The one-minute-long teaser also contains fascinating new footage to pore over and ponder. Two that stood out to me was a definite sighting of several ents in a forest — perhaps even an enting! — and Galadriel and other elves on a swan-prowed boat being circled by a flock of strange, white birds.
We’ll have more analysis later, In the meantime, watch and enjoy!
Thanks to our Discord member, MaxPower, for the heads-up on this one. Anyone can join the TORn Discord — and our ongoing discussions — here. There’s also a lively forum for Rings of Power analysis on our messageboards.
November, 1977: In the United States, the National Broadcasting Company (or NBC – you know, with the Peacock) airs the first ever made-for-television Tolkien story, The Hobbit, by Rankin-Bass. I was just barely ten years old! Cost: $3M US.
Copyright 2001 Warner Brothers Entertainment
September, 2022: Throughout the world, Amazon Prime (you know, with the… thing) is programmed to broadcast the first two episodes of the Rings of Power, the first ever made-for-television live action Tolkien story spun from a literary foundation of The Lord of the Rings Appendices, promising a five season series with a total of 50 hours of showtime. Cost: $8B US.
45 years and $7,977,000,000 later, where are we now? Yeah, I know what you’re thinking, and I mean, besides me getting old.
SUPER EXCITED! And tantalizingly close, compared to 2017, when the show was announced.
Source: Amazon Prime
Quenching our Thirst
Now, after a parching, dehydrated, drought of a post-teaser-trailer-season, the marketing associated with RoP has finally begun to quench the thirst of fans throughout the world. As frustrating as it has been for many, it has been equally impressive: Amazon’s work for inhibiting unauthorized release of media, information, even rumor and urban legend regarding RoP has been impressive. Fans have feverishly picked apart the minutia of every image released in 2022, and one thing is clear: we are here for it!
This marketing strategy is very different than what we have experienced – and frankly, appreciated and been accustomed to – in the past. Many worry the approach has been a failure: 60 days from showtime, and no actual video footage has been shared with the public! Yet, I can’t help but imagine a war room of marketing wizards at work, meeting out exactly what is needed, and when, carefully calibrated to strike just the right measure of hype before the show streams in earnest.
Through the words, experiences, and perspectives of the London 30 who were summoned to England several months ago, the marketing wizards casts their spell. A series of images and articles continue to surface on the webs and in print, shared broadly between traditional media outlets, first web-generation Tolkien fan sites like TORn, and the newest of media formats: Reddit, TickTock, Twitter, YouTube… Influencers abound, and Amazon has them tapped. But will it reach enough consumers to tune in on September 2nd? And what is “enough?” We know more is coming at ComicCon, and eagerly await that and the rest.
One of three Empire Magazine covers
Author’s note: I’m thrilled to return to news posting here at TORn at the turn of this tide, and looking forward to sharing dispatches from ComicCon this month, and Rings of Power and all manner of Tolkien tidbits with you over the coming years. To stay informed with any breaking news (and plenty of rumors and speculation), and participate in the tantalizing build up to the show in real-time, join me and other TORn staffers Demosthenes, Justin, Kelvarhin and others, and the throng of this generation’s Ringers, in our very own Discord server: https://discord.gg/CTf6sGxR.
See you soon! Tookish bows.
Tookish is one of TORn’s first staff members after the Founding Four, serving as Senior Editor, assistant to Xoanon, lowbrow member of the Greenbooks team, Barliman’s chat moderator, and ComicCon panelist during the Peter Jackson LotR film series era.
Timed perfectly to coincide with Prime Video’s The Lord of the Rings: The Rings of Power, which takes place in the Second Age of Middle-earth, Harper Collins have announced their next Tolkien publication. The Fall of Númenor, edited by Brian Sibley, brings together the key tales of the Second Age, in chronological order. Sure to be the perfect handbook for those who want to see exactly what Tolkien did write about this earlier period of his legendarium, it will not contain any previously unpublished text; but it does feature new art by beloved artist Alan Lee. It will be released in hardback and deluxe editions November 10th 2022, two months after the debut of The Rings of Power.
You can read comments Brian Sibley made exclusively to our friends at The Tolkien Society on their website. Further details can be found in the official press release from HarperCollins, below:
HarperCollins is proud to announce the publication in November 2022 of THE FALL OF NÚMENOR by J.R.R. Tolkien, edited by writer and Tolkien expert, Brian Sibley, and illustrated by acclaimed artist, Alan Lee. The book will be published globally by HarperCollinsPublishers and in other languages by numerous Tolkien publishers worldwide.
Presenting for the first time in one volume the events of the Second Age as written by J.R.R. Tolkien and originally and masterfully edited for publication by Christopher Tolkien, this new volume will include pencil drawings and colour paintings by Alan Lee, who also illustrated The Lord of the Rings and The Hobbit and went on to win an Academy Award for his work on The Lord of the Rings film trilogy.
J.R.R. Tolkien famously described the Second Age of Middle-earth as a ‘dark age, and not very much of its history is (or need be) told’. And for many years readers would need to be content with the tantalizing glimpses of it found within the pages of The Lord of the Rings and its appendices.
It was not until Christopher Tolkien presented The Silmarillion for publication in 1977 that a fuller story could be told for, though much of its content concerned the First Age of Middle-earth, there were at its close two key works that revealed the tumultuous events concerning the rise and fall of the island-kingdom of Númenor, the Forging of the Rings of Power, the building of the Barad-dûr and the rise of Sauron, and the Last Alliance of Elves and Men.
Christopher Tolkien provided even greater insight into the Second Age in Unfinished Tales of Númenor and Middle-earth in 1980, and expanded upon this in his magisterial 12-volume History of Middle-earth, in which he presented and discussed a wealth of further tales written by his father, many in draft form.
Now, using ‘The Tale of Years’ in The Lord of the Rings as a starting point, Brian Sibley has assembled from the various published texts in a way that tells for the very first time in one volume the tale of the Second Age of Middle-earth, whose events would ultimately lead to the Third Age, and the War of the Ring, as told in The Lord of the Rings.
The Hobbit was first published in 1937 and The Lord of the Rings in 1954–5. Each has since gone on to become a beloved classic of literature and an international bestseller translated into more than 70 languages, collectively selling more than 150,000,000 copies worldwide. Published in 1977, The Silmarillion sold more than one million copies in its first year of publication and has gone on to be translated into almost 40 languages.
Brian Sibley says: ‘Since the first publication of The Silmarillion forty-five years ago, I have passionately followed Christopher Tolkien’s meticulous curation and scholarship in publishing a formidable history of his father’s writings on Middle-earth. I am honoured to be adding to that authoritative library with The Fall of Númenor. I hope that, in drawing together many of the threads from the tales of the Second Age into a single work, readers will discover – or rediscover – the rich tapestry of characters and events that are a prelude to the drama of the War of the Ring as is told in The Lord of the Rings.
Alan Lee says: ‘It is a pleasure to be able to explore the Second Age in more detail, and learn more about those shadowy and ancient events, alliances and disasters that eventually led to the Third Age stories we are more familiar with. Wherever I had the opportunity when working on The Lord of the Rings and The Hobbit, I tried to imbue pictures and designs with an appropriate antiquity, an overlayering of history and of echoes of those older stories, and The Fall of Númenor has proved a perfect opportunity to dig a little deeper into the rich history of Middle-earth.’
The Fall of Númenor will be published by HarperCollins with a simultaneous global publication date of November 2022, and subsequently in translation around the world.
Prime Video dropped a new lifestyle promo video chronicling a day in the life of a Lord of the Rings fan, in anticipation of Rings of Power.
Watch the video then ask yourself, does this confirm Ents are in the show? Also was that NIRNAETH ARNOEDIAD, the epic battle with elves & men & dragons?
Nerd of the Rings did an immediate deep-dive into this general TV ad to find many easter eggs including John Howe books, John Howe artwork, and several other callbacks to things that have come before. This may also hint at a theatrical release!
Seen in context of the marketing of Rings of Power, this unheralded video comes 4 months after the Superbowl teaser and 2 weeks after the big Harfoot reveal in EMPIRE magazine, yet still doesn’t reveal ANYTHING about the show. It is a great level-set and reminder of what it’s like being a fan, with many recalling the first time they ever read LOTR after watching this video.
The greatest gift this show can provide is bringing even more people into the books of JRR Tolkien. This Amazon ad aims in that direction.
Prime Video has announced that that they will be bringing The Lord of the Rings: The Rings of Power series to San Diego Comic-Con in July.
Showrunners J.D. Payne and Patrick McKay will take the Hall H stage along with as-yet unnamed cast members to brings fan an “exclusive early look” at the series.
Whether that means a trailer, or something similar to the showreel footage that a number of Tolkien aficionados recently were able to view, we’re not entirely sure. We’ll keep you up to date as we find out more.
TheOneRing.net staff will be there, too. We’ll be trying our be to get a word or two from the Rings of Power showrunners and bring you all the details from the presentation in the San Diego Convention Center’s cavernous Hall H, which will be a difficult place to get into despite the 6,500 seats at a convention attended by around 140,000 unique visitors.
