At last, we have a full length trailer for The Lord of the Rings: The Rings of Power. Though Prime Video are still referring to this as a ‘teaser trailer’, the new footage runs 2 minutes 30 seconds long. And it is packed with good stuff, to pore over and to wonder about. Take a look:

So what do we see?

The trailer opens panning over stone profile, carved in rock. (This is a very strange profile, with a big nose and a bulky eyebrow – who is this supposed to be?) As we sweep over the carving, we see beyond a ship sailing between the cliffs, heading towards as city. This is presumably the Numenorean city with have seen before – perhaps Andúnië, as it’s a port and the home of Elendil. (See the EW article which came out yesterday, which sheds a LOT of light on all the glimpses of Numenor we see in this trailer.)

VO (Galadriel) ‘There was a time when the world was so young…’

A shot of Galadriel raising her eyes – it’s Morfydd Clark, of course, but this is a VERY Cate Blanchett moment. And as we see this, we hear a rising musical phrase which is definitely from Howard Shore (Rivendell theme).

VO (cont) ‘…there had not yet been a sunrise…’

Here’s the first teaser image we saw, with our short haired elf (Finrod?) walking up the hill – beyond we see a city (Tirion?) and in the distance, the two trees Laurelin and Telperion.

VO (cont) ‘But even then, there was light.’

Prime Video logo on black screen

Some beings – elves, possibly? they seem to be cloaked – seen from above, running across a landscape. (Looks like they are crossing one of New Zealand’s many braided rivers.)

SINGER ‘Come to me come to me…’

Elves in silver cloaks (the same from previous shot, maybe, now on a different part of their journey?) are seen crossing a snowy mountain top. As the camera sweeps beyond them, to the sky beyond, we see a bird flying. Looks BIG – eagle sized – but looks like a seagull. (But maybe that’s just me seeing things…)

SINGER ‘…land far away…’

The camera pans over and around our golden elvish realm – presumably Lindon?

VO from a Harfoot (‘country’ accent) ‘Elves have forests to protect…’

We are treated to an incredible shot inside Moria; what a stunning citadel!

VO (cont) ‘…dwarves their mines…’

Pan over men harvesting with scythes – looks like the south country we have seen before, where the healer Bronwyn (Nazanin Boniadi) dwells.

VO (cont) ‘…men their fields of grain…’

Pan over what appears to be stalks of corn in a field; but it turns out to be headdresses worn by Harfoots. One turns in profile and puts a small musical pipe to her (his?) lips.

VO (cont) ‘But we Harfoots have each other…’

We see Harfoots amongst trees, dancing – some kind of ancient ritual. These are clearly nomadic, ancient ancestors of Hobbits, reflecting past pagan customs of Britain.

SINGER: ‘For I must now wander, this wandering day…’

Now we see the speaker of the VO – it appears to be Marigold Brandyfoot (Sara Zwangobani), who says, with a shrug, ‘We’re safe.’ [DRAMATIC IRONY!!]

Harfoot Nori watches meteor streak overhead and crash beyond the trees. Music becomes more urgent.

Text on screen: ‘Based on the works of J.R.R. Tolkien’

Sweeping shot round waterfall on ice cliff – we’ve seen this ice cliff being scaled by Galadriel in previous teaser.

VO (Elrond): ‘You have fought long enough Galadriel…’

Galadriel is seen looking at another male elf, on the snowy mountain top. She does not look impressed; she slams her sword into the ice.

VO (cont): ‘Put up your sword…’

We see Elrond speaking urgently to Galadriel. Again, she doesn’t look impressed. Cut to elves fighting through the snow storm, bearing torches.

VO (Galadriel): ‘The Enemy is still out there…’

We see Galadriel talking to Elrond – ‘…the question now is where?’

Elves in an ice cave – in the foreground we see a hand on the rock of something watching them. Is this John Howe’s snow troll?

Camera pans over a city far below. Is this another settlement of Numenor? I’m not sure we’ve seen this place before… Possibly Romenna?

Elrond and Galadriel’s conversation goes on – E: ‘It is over.’ G:‘You have not seen what I have seen.’ E: ‘I have seen my share.’

Galadriel’s words become VO: ‘You have not seen…’

We see Galadriel in some fiery place – with bodies seemingly floating in fiery air (or are they under water?). It looks like some kind of purgatory. She looks seriously beaten up, and covered in ash. Is there a fiery body in the middle? Could this be Morgoth? Are we seeing the ‘tempest of fire’ at the end of War of Wrath?

VO (cont).‘…what I have seen’ – cut to Galadriel looking urgently at Elrond.

Text on screen: THIS SEPTEMBER  (Music becomes more urgent again.)

Sweeping shots of our ship from the opening of this teaser, sailing into Numenor (poss Andúnië). (Maybe all these Numenorean city views are just the same city from different viewpoints…?)

Text on screen: THE LEGEND BEGINS

Lindon, with Gil-Galad and Elrond. Gil-galad says, ‘Darkness will march over the face of the earth…’

Overhead shot of orcs with flaming torches, marching along a bridge (looks like the march out of Minas Morgul in RotK).

VO (Gil-galad): ‘It will be the end not just of our people…’

Sweeping shot of seabirds circling over a ship.

Galadril in profile, in a pale shift dress, golden light – she looks up to her left. She appears to be on the ship, looking up at the birds, maybe?

Miriel of Numenor is seen walking through the city, and also looking up; something (ash?) seems to be falling on the city. Behind her, we see a solider with the golden sun which seems to be the emblem of Numenor – again, see the EW article. (Is this to indicate the descent of Numenor’s Kings from Finwe or Fingolfin? Amongst the heraldic devices Tolkien sketched, theirs are the closest to this sun image.)

VO (cont) ‘…but all peoples.’

Harfoots are seen, also staring up. This is the arrival of The Stranger (aka Meteor Man) – it clearly is not meant to be a good thing. Nori and her friend Poppy gape open-mouthed – fire sparks dance around them. We see a hazy Stranger – he appears to be controlling or manipulating the fire.

Elrond is seen being lead into Khazad-dum by dwarf guards. He stares around him at this incredible metropolis.

King Durin [first glimpse of him] is seen, saying, ‘I am sorry, but their time has come.’

We see Prince Durin cracking the stone – this is footage we have seen in the previous teaser.

Ice falling from that wall of ice the male elf is climbing.

Halbrand appears to be in some kind of throne room.

VO – leading to a shot where we see it is Arondir speaking: ‘The past is with us all.’

Arondir seems to be in an inn or something? (There is maybe a slaughtered pig hanging behind him?) He is looking quizzically at someone.

Charging horsemen – from Numenor.

VO (new voice): ‘The past is dead.’

Harfoots Nori and Poppy hugging.

Galadriel on raft in stormy ocean. She appears to be swept overboard.

Isildur on board ship.

VO (cont): ‘We either move forward…’

Two horses with riders – EW’s article reveals this is Galadriel and Elendil on Numenor’s coastline. They are racing over a beach towards a city (which looks like Mont St Michel in France – a Minas Tirith ancestor?). Close up on blue swirling robes of Galadriel.

VO (cont): ‘…or we die with it.’

Now we see the speaker – it is Elendil (Lloyd Owen). If he is in the same shot as where we saw Arondir earlier, there appears to be a third, seated, person to his right.

Crowd of Numenoreans are seen cheering someone who has raised arms. Switch POV – we see a bearded man in front of great doors to some kind of citadel, being acclaimed by the crowd. This is Pharazon (Trystan Gravelle).

Horseman with spear, galloping – he looks rustic and like a ranger compared with the men we just saw. (Is this Halbrand again?)

Prince Durin offering a gem to someone; he says, ‘This could be the beginning of a new era.’

Elves in armour drawing swords in Lindon.

Arondir is in some kind of pit, chained by the ankle. He leaps and spins – it’s a Legolas type stunt – and appears to be battling some kind of warg. Looks like a dead body (or at least someone unconcious) in the pit with him.

Snow troll attacking Galadriel and her crew in the ice cave.

Hand of The Stranger on rocks around him. Rocks and fire swirl in towards him – and for a fraction of a moment appear to make the shape of the Lidless Eye, before they disappear. Big clue as to who The Stranger might be…?

Feet of a Harfoot walk into shot on grass – this is Sadoc Burrows (Sir Lenny Henry). He carries a walking staff. Followed by Nori, Poppy, and other rustic Harfoots.

SINGER: ‘Away I must wander this wandering day…’

Text on Screen: THE LORD OF THE RINGS THE RINGS OF POWER [as logo]; New series Sept 2

Prime Video logo appears on blue background as music sweeps to a very drum-filled, Game of Thrones reminiscent crescendo and finale. END.

You can expect more discussion and speculation on this trailer soon, from TORn staff. Meanwhile, here’s what Prime Video say, in their official press release:

THE LORD OF THE RINGS: THE RINGS OF POWER

NEW TEASER TRAILER RELEASED

THE HIGHLY ANTICIPATED EIGHT-PART SERIES WILL PREMIERE ON PRIME VIDEO ON 2 SEPTEMBER 2022

CULVER CITY, California—July 14, 2022—A second teaser trailer for the highly anticipated The Lord of the Rings: The Rings of Power television series from Amazon Studios was released today. The Lord of the Rings: The Rings of Power is an epic and ambitious telling of J.R.R. Tolkien’s fabled Second Age of Middle-earth and launches globally on Prime Video on September 2, 2022.

The new two-minute, 30-second teaser trailer delves even deeper into this series adaptation, giving fans the first ever look at some of Tolkien’s legendary characters from the island kingdom of Númenor, that until this new series have never been seen on screen. The characters are Isildur (Maxim Baldry), Elendil (Lloyd Owen), Pharazôn (Trystan Gravelle), and Queen Regent Míriel (Cynthia Addai-Robinson). Additional Númenóreans also recently announced are Kemen (Leon Wadham) and Eärien (Ema Horvath).

The teaser trailer also highlights some of the realms viewers will visit over the course of the eight-part series, including the Elven realms of Lindon and Eregion, the Dwarven realm Khazad-dûm, the Southlands, the Northernmost Wastes, the Sundering Seas, and the island kingdom of Númenór.  

Also featured are key cast members Galadriel (Morfydd Clark), Elrond (Robert Aramayo), High King Gil-galad (Benjamin Walker), the Harfoots Marigold Brandyfoot (Sara Zwangobani), Elanor ‘Nori’ Brandyfoot (Markella Kavenagh), Poppy Proudfellow (Megan Richards) and Sadoc Burrows (Sir Lenny Henry), The Stranger (Daniel Weyman), the Dwarves King Durin III (Peter Mullan) and Prince Durin IV (Owain Arthur), Halbrand (Charlie Vickers), and Arondir (Ismael Cruz Córdova).

The multi-season drama will launch on Prime Video in more than 240 countries and territories worldwide on Friday, September 2, with new episodes available weekly.

About The Lord of the Rings: The Rings of Power

Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings books, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads, and one of the greatest villains that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared reemergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf capital of Lindon, to the breathtaking island kingdom of Númenor, to the farthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.

The series is led by showrunners and executive producers J.D. Payne & Patrick McKay and stars a celebrated cast led by Cynthia Addai-Robinson, Robert Aramayo, Owain Arthur, Maxim Baldry, Nazanin Boniadi, Morfydd Clark, Ismael Cruz Córdova, Charles Edwards, Trystan Gravelle, Sir Lenny Henry, Ema Horvath, Markella Kavenagh, Tyroe Muhafidin, Sophia Nomvete, Lloyd Owen, Megan Richards, Dylan Smith, Charlie Vickers, Leon Wadham, Benjamin Walker, Daniel Weyman, and Sara Zwangobani.

Joining Payne & McKay are executive producers Lindsey Weber, Callum Greene, J.A. Bayona, Belén Atienza, Justin Doble, Jason Cahill, Gennifer Hutchison, Bruce Richmond, and Sharon Tal Yguado, as well as producers Ron Ames and Christopher Newman. Wayne Che Yip is co-executive producer and directs, along with J.A. Bayona and Charlotte Brändström.

The first teaser trailer premiered during Super Bowl LVI, in what became the most-watched Super Bowl trailer of all time, with 257 million online views in the first 24 hours of release.”

Don’t forget, you can join the TORn Discord — and our ongoing discussions — here. There’s also a lively forum for Rings of Power analysis on our messageboards.

EW has shared an exclusive look at The Lord of the Rings: The Rings of Power, featuring the characters Kemen, Miriel, Pharazon, Elendil, Eärien and Isildur.

These six characters were all featured in the posters of hands that were released a few weeks ago.

The EW article discusses the upcoming series with show runners, J.D. Payne and Patrick McKay and what was involved with bringing Númenor to life and how they hope to please the legion of Tolkien fans.

That devoted fandom is why Payne and McKay pondered every tiny detail on The Rings of Power — right down to each stone in Númenor. “It was one place that we were just laser-focused on saying, ‘We need to get this right,'” Payne explains. “It’s never been seen before. People have some ideas of what elves look like or what dwarves look like and what those kingdoms might look like. But Númenor was, in some ways, a blank canvas.”

(Coggan, 2022)
EW image of Ema Horvath as Earien

Director, Wayne Che Yip, describes walking onto the set of Númenor, stating that it was “just breathtaking”. How every week they were filming on this set he would discover something new, some detail he hadn’t seen before.

We are introduced to Elendil’s daughter, Eärien, who is played by Ema Horvath and Pharazon’s son, Kemen, played by Leon Wadham. Both are new characters, so it will be interesting to see how their stories unfold.

Further in the EW article Payne shares some personal insights into his own reactions to their portrayal of Middle-earth and how the reaction of some of the fans at a recent viewing affected him.

“If people come out of this feeling like they’ve gone to Middle-earth, that’s such a special thing,” Payne adds. “Middle-earth fills us with hope, and it inspires us. There’s a reason why people reach to Middle-earth when they’re going through hard times.”

(Coggan, 2022)

Amazon recently screened about 20 minutes of the show for a group of Tolkien superfans. As Payne and McKay hid in the back, they overheard one audience member say that the show “felt like Middle-earth.” “As he said that, I was surprised by my own reaction,” Payne says, laughing. “I spontaneously burst into tears. I was like, ‘That’s all I wanted to have happen!'”

(Coggan, 2022)

You can read the full article here and join in discussions about the latest revelations on our message boards and discord chat.

Looks like we finally have a date for a full trailer — July 14!

This new teaser (unlisted on Youtube, but publicly acessible) from Prime Video Brasil states at the conclusion “Nuevo avance. El 14 de Julio”. Spanish-speaking members of our Discord inform us that avance can mean “trailer”.

The one-minute-long teaser also contains fascinating new footage to pore over and ponder. Two that stood out to me was a definite sighting of several ents in a forest — perhaps even an enting! — and Galadriel and other elves on a swan-prowed boat being circled by a flock of strange, white birds.

We’ll have more analysis later, In the meantime, watch and enjoy!

Thanks to our Discord member, MaxPower, for the heads-up on this one. Anyone can join the TORn Discord — and our ongoing discussions — here. There’s also a lively forum for Rings of Power analysis on our messageboards.

November, 1977: In the United States, the National Broadcasting Company (or NBC – you know, with the Peacock) airs the first ever made-for-television Tolkien story, The Hobbit, by Rankin-Bass. I was just barely ten years old! Cost: $3M US.

Copyright 2001 Warner Brothers Entertainment

September, 2022: Throughout the world, Amazon Prime (you know, with the… thing) is programmed to broadcast the first two episodes of the Rings of Power, the first ever made-for-television live action Tolkien story spun from a literary foundation of The Lord of the Rings Appendices, promising a five season series with a total of 50 hours of showtime. Cost: $8B US.

45 years and $7,977,000,000 later, where are we now? Yeah, I know what you’re thinking, and I mean, besides me getting old.

SUPER EXCITED! And tantalizingly close, compared to 2017, when the show was announced.

Source: Amazon Prime

Quenching our Thirst

Now, after a parching, dehydrated, drought of a post-teaser-trailer-season, the marketing associated with RoP has finally begun to quench the thirst of fans throughout the world. As frustrating as it has been for many, it has been equally impressive: Amazon’s work for inhibiting unauthorized release of media, information, even rumor and urban legend regarding RoP has been impressive. Fans have feverishly picked apart the minutia of every image released in 2022, and one thing is clear: we are here for it!

This marketing strategy is very different than what we have experienced – and frankly, appreciated and been accustomed to – in the past. Many worry the approach has been a failure: 60 days from showtime, and no actual video footage has been shared with the public! Yet, I can’t help but imagine a war room of marketing wizards at work, meeting out exactly what is needed, and when, carefully calibrated to strike just the right measure of hype before the show streams in earnest.

Through the words, experiences, and perspectives of the London 30 who were summoned to England several months ago, the marketing wizards casts their spell. A series of images and articles continue to surface on the webs and in print, shared broadly between traditional media outlets, first web-generation Tolkien fan sites like TORn, and the newest of media formats: Reddit, TickTock, Twitter, YouTube… Influencers abound, and Amazon has them tapped. But will it reach enough consumers to tune in on September 2nd? And what is “enough?” We know more is coming at ComicCon, and eagerly await that and the rest.

One of three Empire Magazine covers

Author’s note: I’m thrilled to return to news posting here at TORn at the turn of this tide, and looking forward to sharing dispatches from ComicCon this month, and Rings of Power and all manner of Tolkien tidbits with you over the coming years. To stay informed with any breaking news (and plenty of rumors and speculation), and participate in the tantalizing build up to the show in real-time, join me and other TORn staffers Demosthenes, Justin, Kelvarhin and others, and the throng of this generation’s Ringers, in our very own Discord server: https://discord.gg/CTf6sGxR.

See you soon! Tookish bows.

Tookish is one of TORn’s first staff members after the Founding Four, serving as Senior Editor, assistant to Xoanon, lowbrow member of the Greenbooks team, Barliman’s chat moderator, and ComicCon panelist during the Peter Jackson LotR film series era.

Timed perfectly to coincide with Prime Video’s The Lord of the Rings: The Rings of Power, which takes place in the Second Age of Middle-earth, Harper Collins have announced their next Tolkien publication. The Fall of Númenor, edited by Brian Sibley, brings together the key tales of the Second Age, in chronological order. Sure to be the perfect handbook for those who want to see exactly what Tolkien did write about this earlier period of his legendarium, it will not contain any previously unpublished text; but it does feature new art by beloved artist Alan Lee. It will be released in hardback and deluxe editions November 10th 2022, two months after the debut of The Rings of Power.

You can read comments Brian Sibley made exclusively to our friends at The Tolkien Society on their website. Further details can be found in the official press release from HarperCollins, below:

HarperCollins is proud to announce the publication in November 2022 of THE FALL OF NÚMENOR by J.R.R. Tolkien, edited by writer and Tolkien expert, Brian Sibley, and illustrated by acclaimed artist, Alan Lee. The book will be published globally by HarperCollinsPublishers and in other languages by numerous Tolkien publishers worldwide.

Presenting for the first time in one volume the events of the Second Age as written by J.R.R. Tolkien and originally and masterfully edited for publication by Christopher Tolkien, this new volume will include pencil drawings and colour paintings by Alan Lee, who also illustrated The Lord of the Rings and The Hobbit and went on to win an Academy Award for his work on The Lord of the Rings film trilogy.

J.R.R. Tolkien famously described the Second Age of Middle-earth as a ‘dark age, and not very much of its history is (or need be) told’. And for many years readers would need to be content with the tantalizing glimpses of it found within the pages of The Lord of the Rings and its appendices.

It was not until Christopher Tolkien presented The Silmarillion for publication in 1977 that a fuller story could be told for, though much of its content concerned the First Age of Middle-earth, there were at its close two key works that revealed the tumultuous events concerning the rise and fall of the island-kingdom of Númenor, the Forging of the Rings of Power, the building of the Barad-dûr and the rise of Sauron, and the Last Alliance of Elves and Men.

Christopher Tolkien provided even greater insight into the Second Age in Unfinished Tales of Númenor and Middle-earth in 1980, and expanded upon this in his magisterial 12-volume History of Middle-earth, in which he presented and discussed a wealth of further tales written by his father, many in draft form.

Now, using ‘The Tale of Years’ in The Lord of the Rings as a starting point, Brian Sibley has assembled from the various published texts in a way that tells for the very first time in one volume the tale of the Second Age of Middle-earth, whose events would ultimately lead to the Third Age, and the War of the Ring, as told in The Lord of the Rings.

The Hobbit was first published in 1937 and The Lord of the Rings in 19545. Each has since gone on to become a beloved classic of literature and an international bestseller translated into more than 70 languages, collectively selling more than 150,000,000 copies worldwide. Published in 1977, The Silmarillion sold more than one million copies in its first year of publication and has gone on to be translated into almost 40 languages.

Brian Sibley says: ‘Since the first publication of The Silmarillion forty-five years ago, I have passionately followed Christopher Tolkien’s meticulous curation and scholarship in publishing a formidable history of his father’s writings on Middle-earth. I am honoured to be adding to that authoritative library with The Fall of Númenor. I hope that, in drawing together many of the threads from the tales of the Second Age into a single work, readers will discover – or rediscover – the rich tapestry of characters and events that are a prelude to the drama of the War of the Ring as is told in The Lord of the Rings.

Alan Lee says: ‘It is a pleasure to be able to explore the Second Age in more detail, and learn more about those shadowy and ancient events, alliances and disasters that eventually led to the Third Age stories we are more familiar with. Wherever I had the opportunity when working on The Lord of the Rings and The Hobbit, I tried to imbue pictures and designs with an appropriate antiquity, an overlayering of history and of echoes of those older stories, and The Fall of Númenor has proved a perfect opportunity to dig a little deeper into the rich history of Middle-earth.’

The Fall of Númenor will be published by HarperCollins with a simultaneous global publication date of November 2022, and subsequently in translation around the world.

Prime Video dropped a new lifestyle promo video chronicling a day in the life of a Lord of the Rings fan, in anticipation of Rings of Power.

Watch the video then ask yourself, does this confirm Ents are in the show? Also was that NIRNAETH ARNOEDIAD, the epic battle with elves & men & dragons?

Nerd of the Rings did an immediate deep-dive into this general TV ad to find many easter eggs including John Howe books, John Howe artwork, and several other callbacks to things that have come before. This may also hint at a theatrical release!

Seen in context of the marketing of Rings of Power, this unheralded video comes 4 months after the Superbowl teaser and 2 weeks after the big Harfoot reveal in EMPIRE magazine, yet still doesn’t reveal ANYTHING about the show. It is a great level-set and reminder of what it’s like being a fan, with many recalling the first time they ever read LOTR after watching this video.

The greatest gift this show can provide is bringing even more people into the books of JRR Tolkien. This Amazon ad aims in that direction.

Join the lively discussion about this video in our Discord channel: https://discord.gg/theonering