From marketsaw.blogspot.com: I had the honor of speaking with 3ality Digital Systems CEO Steve Schklair at the Produced By conference last Sunday. Steve is one of the few true trailblazers of modern stereoscopic 3D, and his depth of knowledge and many years of experience shooting stereo put his company on the bleeding edge of the 3D industry.
3ality Digital’s series of “firsts” include the first concert movie shot completely in digital live-action 3D (U2 3D), the first live 3D broadcast of an NFL game, the first live 3D sports broadcast available to consumers (BCS Championship, Jan. 8th, 2009), and the first episode of a scripted television series shot in live-action digital 3D (Chuck vs. The Third Dimension, aired on NBC on Feb. 2, 2009).
Steve’s passion for achieving the best possible 3D experiences for his audiences is infectious, and I learned a great deal from speaking with him. He also gave me the exclusive scoop that Peter Jackson is committing to shoot all his films in 3D, and will be working with 3ality Digital’s rigs and technology to do so. More..